Nature’s Way, Inc. - Website Privacy Policy
Last Modified: November 10, 2023
This Privacy Policy applies to the websites, social media pages, mobile applications, or online services that are owned or controlled by Nature’s Way Brands, LLC and its subsidiaries (collectively, “Nature’s Way,” “our,” “we,” or “us”) and that post a link to this Privacy Policy (collectively, “Sites,” and individually, a “Site”). This Privacy Policy only covers information collected at the Sites and does not cover any information collected at any other web site or offline by Nature’s Way (unless specifically stated). This Privacy Policy describes our information collection and use practices, as well as rights you may have with respect to the personal information we collect.
This Privacy Policy does not apply to any other website owned or operated by any third party even if such third party links to a Site or if Nature’s Way links to that third-party website. Accordingly, this Privacy Policy does not apply to the practices of any third party or business partner that Nature’s Way does not own or control. Your use of this website is also governed by our Terms & Conditions. Please review this Policy and our Terms before using the Sites. By using this Site, you are consenting to the collection, use and disclosure of your Personal Information as set forth in this Privacy Policy. If you do not agree to be bound by this Privacy Policy, do not access or use the Sites.
NOTICE TO CALIFORNIA RESIDENTS
California Notice at Collection
We collect Personal Information as detailed here and in our Privacy Policy. The following serves as our notice at collection of Personal Information in accordance with California law. As defined by applicable law, we may “sell” or “share” certain Personal Information. If you would like to opt out of the sale or sharing of your Personal Information, you may do so here . You may also choose to enable online, where available, a universal tool that automatically communicates your opt-out preferences, such as the Global Privacy Control (“GPC”). We will process the GPC signal as a request to opt out.
We keep Personal Information as long as it is necessary or relevant for the practices described in this Privacy Policy. We also keep Personal Information as otherwise required by law. What this means in practice will vary between different types of information, and when we consider our approach we take into account ongoing business or legal needs for the information, for example in relation to tax, health and safety, and potential or actual disputes or investigations.
We collect your Personal Information as disclosed in the “Collection of Information Section” below.
1. DEFINITIONS
For purposes of this Privacy Policy:
“Aggregate or De-Identified Information” means information about groups or categories of data, which does not identify and cannot reasonably be used to identify an individual.
“Cookies” means unique identifiers that a website places on the hard drive of your computer or mobile device when you visit the website. Cookies may involve the transmission of information from us to you and from you directly to us, to another party on our behalf, or to another party in accordance with its Privacy Policy.
“Flash Cookies” means local shared objects that are used to store personalized information based on visits to websites.
“Personal Information” means information that identifies or is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household, such as the individual’s name, postal address, email address or telephone number.
“Web Beacons” means small pieces of data that are embedded in images on the pages of Sites. Web beacons may involve the transmission of information directly to us, to another party on our behalf, or to another party in accordance with its Privacy Policy.
2. COLLECTION OF INFORMATION
We collect information in different ways. We collect information listed in the “What Categories of Information we Collect About You” section below when you provide us that information voluntarily. For example, if you register an account with us, contact us for information, or participate in a promotion.
We also collect information about you automatically. Where permitted by law we use tracking tools such as browser Cookies and Web Beacons to collect information from you. We collect information about users over time when you use the Sites. We collect information about you from third parties, such as social media platforms and advertising analytics providers. We may have third parties collect information as described in this Privacy Policy, for example in Section 6.
We may collect information about you from third parties and commercially-available sources, including from social media providers, survey providers, data aggregators, data brokers, and public or commercially-available databases. We may collect information about your interactions with our ads on third-party sites. We may also collect information about you from our service providers, affiliates, and business partners.
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What categories of Personal Information do we collect? |
What are the purposes for which we collect and use your Personal Information? |
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3. USE OF INFORMATION
We may use the information we collect from and about you for a variety of business and commercial purposes, including:
Fulfilling your Request. We use information that we collect including Personal Information for a variety of purposes. We use information to respond to your requests or questions, or to complete a transaction. We use information to improve our Sites, products, programs and services. We might use your information to customize your experience with us.
To Provide our Sites. We use information to administer our Site and for internal operations. For example, we may aggregate or de-identify your information for analytics, research or other business purposes. We combine information. For example, we may combine information that we have collected offline with information we collect online. We may combine information we get from you with information about you we get from third parties.
Security and Fraud Prevention. We use information for security purposes. Where legally permitted, we may use your information to protect our Company, our customers, and our Sites.
Targeted Advertising. We use information for marketing purposes. For example, we might send you information about new products or services or special offers. We might also use your information to serve you ads about our products, services and offers. We might tell you about new features or updates. These might be third-party offers or products we think you might find interesting. If you register with us, we’ll send you our promotional emails.
Providing You with Personalized Recommendations. If you choose to complete assessments in the Services, we will use information that you provide to send you personalized product recommendations and other information that we believe may be of interest to you. We also use your Personal Information to provide you with targeted advertising and content, and to allow you to participate in interactive features, when you choose to do so. For example, we remember your login ID/email address or screen name so that you can quickly login the next time you visit the Services or so that you can easily retrieve the items you previously placed in your shopping cart.
Third-Party Social Networks. We use your Personal Information when you interact with third-party social networking features, such as “Like” functions, to serve you with advertisements and engage with you on third-party social networks. You can learn more about how these features work and the profile data that we obtain about you, and find out how to opt out by reviewing the privacy notices of the relevant third-party social networks.
Performing Analyses. We use your Personal Information to perform business analyses or for other purposes designed to improve the quality of our business and the Services we offer.
Preventing and Detecting Fraud and Other Crimes. We use your Personal Information to help prevent and detect fraud and other crimes that might be committed using or against the Services. We may use your Personal Information to investigate possible violations of and enforce our contracts. We may also use your Personal Information to protect our or others’ rights, privacy, safety or property, and/or that of our affiliates. We do this to protect our business assets and to comply with our legal obligations.
Managing and Operating Our IT Systems. We use your Personal Information to help us in troubleshooting, testing, maintaining, and protecting our IT systems, including our Sites.
Complying with Legal and Regulatory Obligations. We use your Personal Information to comply with our legal and regulatory obligations, which arise from time to time. For instance, we may use your contact information to alert you if a product is recalled.
Communicating with You. We use information to communicate with you about your account, purchases or our relationship. We may contact you about your account or for feedback. We might also contact you about this Privacy Policy or our Site Usage Terms and Conditions.
We use information to comply with applicable law, and as otherwise permitted by applicable law.
4. DISCLOSURE AND SHARING OF INFORMATION.
Affiliates. We are affiliated with a number of other health and wellness brands (collectively, our “Affiliates”). We may share your Personal Information with our Affiliates to send you promotions, information about sales and offers, and newsletters in which you have indicated interest and for legal and other business purposes.
Business Partners. We may share your Personal Information with companies with whom we partner to offer goods or services (e.g., joint products or promotions).
Service Providers. We may use third party service providers to perform certain services on behalf of the Sites, such as web site hosting, accepting job applications, providing web site usage analytics, sending email or other communications, providing marketing assistance and data analysis, providing consumer affairs services, fulfilling and processing orders, or performing other administrative services. Some of these service providers may collect information on the Sites directly from you on our behalf; in such cases, these service providers are not permitted to use your Personal Information for their own use.
Analytics and Advertising Partners. You may be presented with an opportunity to receive information and/or marketing offers from one or more third parties. If you agree at that time to have your Personal Information shared, your Personal Information will be disclosed to that third party (or parties) and will be subject to the privacy policy and practices of that third party. We are not responsible for the privacy policies and practices of third parties. You also may request, sometimes through your use of an interactive feature or third party application, that we share information about you with a third party, and we will typically do so under those circumstances.
Sponsors or Administrators. We may offer sweepstakes, contests, and other promotions (collectively, a “Promotion”) that may require registration. By participating in a Promotion, you are agreeing to the official rules that govern that Promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor(s) of the Promotion to use your name, voice, likeness or other indicia of persona in advertising or marketing associated with the Promotion. If you choose to enter a Promotion, your Personal Information may be disclosed to third parties or the public in connection with the administration of such Promotion, including, without limitation, in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion's official rules, such as on a winners list.
We may also disclose your Personal Information: i) as required by law, such as to comply with a subpoena, or similar legal process; ii) when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a valid government request; or iii) if Nature’s Way is involved in a merger, acquisition, assignment, divestiture, bankruptcy, consolidation, reorganization, liquidation, transfer or sale of all or a portion of its assets.
5. COOKIES AND OTHER TRACKING TECHNOLOGIES
We collect information, and authorize our third party vendors to collect information, about users over time across our Sites and for other services. To do this, we and/or our third party vendors use several common tracking tools. These may include Cookies, Web Beacons, Flash Cookies, and similar technologies.
In connection with an email delivery and marketing company to send emails that you have agreed to receive. Pixel tags and cookies are used in those email messages and at our Site to help us measure the effectiveness of our advertising, how our visitors use our Site and to enable us to provide more focused and subsequent email marketing communications to you.
Some content or applications, including advertisements, on the Sites are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with Web Beacons or other tracking technologies to collect information about you when you use our Site. The information they collect may be associated with your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content, which is often referred to as remarketing.
While we may use a variety of service providers to perform advertising services, some of these companies are members of the Network Advertising Initiative (“NAI”) or the Digital Advertising Alliance ("DAA") Self-Regulatory Program for Online Behavioral Advertising. You may want to visit http://www.networkadvertising.org/managing/opt_out.aspopens in a new tab, which provides information regarding targeted advertising and the “opt-out” procedures of NAI members. You may also want to visit http://www.aboutads.info/choices/opens in a new tab, which provides information regarding targeted advertising and offers an “opt-out” by participating companies in the DAA Self-Regulatory Program. Please note that these companies may still collect information when you are online and opting out through these mechanisms does not opt you out of being served advertising. You will continue to receive generic ads while visiting the Sites and elsewhere online.
6. SECURITY AND RETENTION
Nature’s Way has reasonable technical and organizational security measures in place to protect the loss, misuse or alteration of Personal Information under our control. However, given the nature of technology, we cannot guarantee that our systems are 100% secure,. We periodically update our technology in order to improve the protection of customer information.
We retain Personal Information as long as it is necessary or relevant for the practices described in this Privacy Policy. We also keep Personal Information as otherwise required or permitted by law.
7. WE STORE INFORMATION BOTH IN AND OUTSIDE OF THE U.S.
Personal Information we collect from you may be transferred to, or stored at, a destination in the United States or another destination outside of United States. It may be processed by staff operating in these locations who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the processing of your payment details and the provision of support services. If you live outside of the United States, you understand and agree that we may transfer your Personal Information to the United States. U.S. laws may not afford the same level or protection as those in your country.
8. CHANGES TO PRIVACY POLICY
Nature’s Way may make changes to this statement from time to time. We will post changes to our Privacy Policy here, so be sure to check back periodically.
9. UNSUBSCRIBING FROM MARKETING MESSAGES
You may unsubscribe from receiving offers and promotions for our products and services through the unsubscribe mechanisms provided in our promotional communications. Even if you opt out of getting marketing messages, we will send you transactional messages. These include responses to your questions.
10. OUR SITES AND CHILDREN
Our Sites are meant for adults, and are not directed at children under the age of 16. We do not knowingly collect Personal Information from children under 16. If you are a parent or legal guardian and think your child under 18 has given us information, you can contact us at privacyquestion@naturesway.com, or write to us at Customer Service at 825 Challenger Drive, Green Bay, WI 54311. Please mark your inquiries "COPPA Information Request."
YOUR PRIVACY RIGHTS
Explanation of Applicable Privacy Rights
If you are a California, Virginia, Colorado or Connecticut resident, you may take advantage of the following privacy rights:
Right to Know: You have the right to request that we provide you with what Personal Information we have collected about you, including the categories of Personal Information, the categories of sources from which the Personal Information is collected, the business or commercial purpose for collecting, selling, or sharing Personal Information, or for Virginians, what Personal Information is used for targeted advertising, the categories of third parties to whom we disclose Personal Information, and the specific pieces of Personal Information we have collected about you. You have the right to receive this information in a portable format.
Right to Delete: You have the right to request that we delete Personal Information that we have collected from you, subject to certain exceptions. Note that there are some reasons we will not be able to fully address your request, such as if we need to complete a transaction for you, to detect and protect against fraudulent and illegal activity, to exercise our rights, for our internal purposes, or to comply with a legal obligation.
Right to Correct: You have the right to request that we correct inaccurate Personal Information that we may maintain about you, subject to appropriate verification.
Right to Opt-Out of the Sale or Sharing of, or Targeted Advertising using, Personal Information: You may have the right to opt-out of the "sale" or "sharing" of, or targeted advertising using, your Personal Information, as such terms are defined by applicable state privacy laws, to third parties, which may include our affiliated companies that do not share the same brand name. This means that, if you opt out, going forward, we will not sell or share your Personal Information with such third parties to use for their purposes, including, as applicable, for targeted advertising and cross-context behavioral advertising, unless you later direct us to do so.
Right to Limit: You have the right to request that we limit the use and disclosure of your sensitive personal information.
Right to Appeal: Virginia, Colorado, and Connecticut residents also have the right to appeal a denial of their privacy rights.
How to Submit a Request
For California, Virginia, Colorado, and Connecticut residents, to take advantage of your right to know/access, delete, correct, or portability, or to submit an appeal of a denial of your privacy rights under Virginia, Colorado, or Connecticut law, please click here or contact us by email at privacyquestion@naturesway.com, or by using the “Contact Us” section below. If by email, please indicate the type of request you are making in the subject line of your message. We may request certain information to verify your identity before we can respond to such requests. We will confirm receipt of your request within ten (10) business days and will respond to your request within forty-five (45) calendar days, after proper verification, unless we need additional time, in which case we will let you know.
To take advantage of your right to opt-out of the sale or sharing of Personal Information or to opt-out of targeted advertising, please click on the Do Not Sell or Share My Data link which also is on our site footer or contact us using the “Contact Us” section below. We will work to comply with your opt-out request within 15 business days.
California, Connecticut, and Colorado residents may also choose to enable online, where available, a universal opt-out preference via a tool that automatically communicates your opt-out preferences, such as the Global Privacy Control (“GPC”). We will process the GPC signal as a request to opt out.
We will not discriminate against you because you exercised your rights under this section of the Privacy Policy.
Agent Requests
You may authorize someone to make a privacy rights request on your behalf (an authorized agent). Authorized agents will need to demonstrate that you’ve authorized them to act on your behalf or must demonstrate they have power of attorney pursuant to applicable probate law. We retain the right to request confirmation directly from you confirming that the agent is authorized to make such a request, or to request additional information to confirm the agent’s identity. An authorized agent is prohibited from using a consumer’s Personal Information, or any information collected from or about the consumer, for any purpose other than to fulfill the consumer’s requests, for verification, or for fraud prevention. If you are making a request as an authorized agent, please contact us using the information in the “Contact Us” section below, and provide your full name, address, email address, the full name of the person on whose behalf you are making the request, their address, email, phone number, as well as the written permission of the person on whose behalf you are acting to do so.
Specific Data Protection Disclosures
Personal Information We Collect
We have collected the categories of Personal Information disclosed in the “Notice to California Residents” section above, including within the last twelve (12) months.
We Obtain the Categories of Personal Information Listed Above From the Following Categories of Sources:
Directly from you. For example, when you sign up for email on our Site.
From other sources, such as marketing partners, social events, and social networking sites.
Automatically through the use tracking technologies, as disclosed in the “Cookies and Other Tracking Technologies” section.
We collect Personal Information for the business and commercial purposes described in the “Use of Information” section above.
Categories of Personal Information Disclosed for Business Purposes: We may disclose your Personal Information to a third party for a business purpose. When we disclose Personal Information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that Personal Information confidential and not use it for any purpose except performing the contract.
In the preceding twelve (12) months, we have disclosed the categories of Personal Information listed in the “Notice to California Residents” section above, for a business purpose.
We disclose your Personal Information for the business purposes disclosed above in “Use of Information” to the following categories of third parties:
Our Affiliates.
Service providers. We engage certain third parties to perform functions and provide services to us, including direct marketing campaigns. We may share your Personal Information with these third parties, only to the extent necessary to perform these functions and provide such services. We also require these third parties to maintain the privacy and security of the Personal Information they process on our behalf.
Categories of Personal Information Sold or Shared
Each category of Personal Information disclosed in “Personal Information We Collect” was sold or shared with analytics and advertising partners, business partners, advertising networks, advertising platforms, social media companies, and third parties, for the purposes described in this Privacy Policy within the last 12 months, including for targeted advertising. We do not knowingly sell or share Personal Information about persons under the age of 16.